Building the WAC Brand

Women in Advertising & Communications (WAC) is a student organization at Michigan State University that connects students with women in the industry through mentorship and networking opportunities.

Facing low visibility and limited member growth, the club needed clearer positioning. As Art Director, I conducted research and analyzed data to inform our approach, helping reposition WAC by creating a new visual identity and shaping a cohesive outreach strategy across digital and physical channels to better engage students.