People are often taught to adjust themselves to fit expectations. In a collaborative project for Dior, we challenged that idea through a concept video centered on self-defined identity. Showcasing the versatility of Dior clothing, we framed fashion as a tool for independent expression rather than validation.

Working within a set budget, our team sourced a photographer and production materials, developed the concept, wrote the script, and directed the shoot. I edited the final video and expanded it into a conceptual digital and print campaign.

The visual direction embraced wonder and subtle mystery, reinforcing the idea that the mirror reflects what you create—not what the world demands.