Managing a modern home can feel overwhelming—balancing daily routines, connected devices, and security. To address this, I concepted and designed the Smart Home App, creating the brand from the ground up, including its name, logo, visual identity, and interactive app prototype.

The project also included branded packaging and an out-of-home advertising campaign, creating a cohesive brand experience across every touchpoint. The app prototype received a Silver ADDY Award at the AAF Lansing ADDY Awards.