I concepted a brand identity for The Grid, a pickleball club inspired by a creative brief from @designerbriefs on Instagram. The original brief focused on a tennis club identity and member card system, but I reimagined it as a pickleball brand to better reflect a more accessible, fast-growing sport.

I expanded the concept beyond identity design by creating a full visual system and marketing collateral to make the brand feel real and ready for launch. The goal was to position The Grid as a welcoming, community-driven space that shifts pickleball away from exclusivity and toward connection, energy, and culture.