The Grid is a fun, friendly pickleball club designed to welcome players of all skill levels, with a focus on engaging young adults. The brand identity addresses the challenge of making pickleball, a fast-growing but niche sport, feel accessible, trendy, and exciting to a younger, diverse audience. To capture this, I developed a bold and playful visual language that reflects the sport’s energetic and social nature. The design uses vibrant colors, dynamic shapes, and approachable typography to create a fresh, eye-catching look that invites participation and fosters community. The identity positions The Grid as the go-to destination for fun, connection, and active lifestyle in the pickleball scene.